The Web. Anywhere. Anytime.

The Mobile Web is the Internet as accessed from Cell Phones, Smartphones and PDAs. No need of a laptop or desktop computer. (Wikipedia)

About Mobile Web sites

A Mobile Web site is a special Web site that

• Works on any kind of mobile device, connected to any mobile operator
• Detects the phone you are using
• Builds the pages to fit your device screen and capabilities
• Is fast and easy to use

Reasons to Go Mobile

Go Mobile in order to extend your media visibility, to boost brand awareness and gain new customers.

Consider the advertising revenue potential of this new media channel, or just use it for cross promotion.

Mobile Web is a continuation of PC Web. Consumers use the same brands increasing overall Web time.

Docs and links

Going Mobile: An International Study of Content Use
and Advertising on the Mobile Web, by OPA

Mobile Internet: You must take it with you, by Nokia

AdMob - Mobile Advertising Marketplace